Economics runs our world today in ways we are only beginning to grasp. The force of economics serves the worlds of trade and commerce in a specific way, one involving the issues of purchasing clout, credibility and legitimization.
It also subtly undermines the basis of environmental planning and architecture.
The reason for this is due to a trade which has been inherently made between two priorities. It is a dilemma which has its roots in early civilization but has only taken hold since the birth of modern economics in the 20th century; an eye blink with respect to the length of time that human life has occupied the planet.
And this eye blink, this subtle paradigm shift, has become dominant to our way of life and threatens the basis of the relationship we share with our built space and more critically, with our environment and earth. It is a compromise made over a non negotiable truth concerning our place on earth.
Modern society has exchanged context for commodity.
This quartet of essays is an attempt to explain the basis of the problem, with an understanding of how process, product and commodity are related to the issue of acquisition and how third world powers have become incapable of distinguishing between brand recognition and true expertise.