The world of ideas function on two basic premises: products and processes.

Products are complete of themselves, they are self-contained and commonly singular in function or role: products can only ever be the result of processes. A rock or pebble develops through the process of erosion or mining; a coffee maker, through the process of design and manufacturing. Products invariably either mark the end or an interim moment in a process. And most significantly, products are independent of immediate context once they exist. A change in context without a drastic change of process will never immediately alter the product. The essence of marble or a wristwatch will not change from Africa to Antartica. A Mercedes in Madrid is a Mercedes in Timbuktoo. Products exist in but independently of geographic context; they are paradoxical in nature.

Processes, being more than merely dependent on context, are a part of context itself. The basic essence of a process involves specificity of context.

Whereas processes are inextricably tied to context, the one basic requirement of products and specifically the manufactured product, is that it is uncontextual. In fact, the less geographically contextual a product is in view of its application, the more economically successful it will become. It is no accident that the arena in which products succeed beyond belief is that of popular culture, purchasing ability being the prerequisite for membership. And the strangest paradox is that while its accessibility is its measure of success, a product succeeds emphatically only when that accessibility is restricted by price. Cost becomes the context of the manufactured exclusive product. Its lack of physical contextual rooting and hence, paradoxical accessibility consitute glamour at its conceptual apex.

The exclusive product is high art of the geographically non contextual.

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